Dan Pallotta has an unconventional view of nonprofits: To innovate and really make an impact, he thinks they should function with business-minded acumen. Says Pallotta (TED Talk: The way we think about charity is dead wrong), “You want to make $50 million selling violent video games to kids, go for it. We’ll put you on the cover of Wired magazine. But if you want to make half a million dollars trying to cure kids of malaria, you’re considered a parasite yourself.” Bringing principles of the corporate world into the nonprofit sector can be a tough sell. Here, eight articles Pallotta recommends that give more insight into the whys and hows of putting a value on effective philanthropy.

1. “When Good Is Not Good Enough”
Bill Shore, et al.
Stanford Social Innovation Review, Fall 2013

“Leaders of two of the most successful nonprofit organizations argue that the sector needs to…

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